How Flagler Came to the Beaches Area
This article was adapted by Archives & Collections Manager, Sarah Jackson, from the permanent exhibit “Waiting for the Train” and the 2017 exhibit “Atlantic Beach: From the Continental to a Coastal Community.”
Henry Flagler (1830-1913) lived “The American Dream.” He was born in Hopewell, New York and later moved to Bellevue, Ohio where he found work at the L. G. Harkness & Company store.

Henry Flagler
During his time in Ohio, Flagler organized several companies in the grain and salt industries before joining John D. Rockefeller, a fellow grain trader, and Samuel Andrews to found Standard Oil, a petroleum refinery. Soon, Standard Oil was doing one-tenth of all petroleum business in the United States and went on to become the largest and most profitable corporation in the world at its peak. Flagler’s involvement with Standard Oil steadily diminished after 1882, but he remained vice president until 1908.
In 1853, Flagler married Mary Harkness, the daughter of Lamon Harkness – owner of the general store where he was formerly employed. Mary’s health was poor throughout her life, although she and Henry had three children: Jenny Louise, Carrie, and Harry Harkness.
Flagler first came to Florida in 1878 when he and Mary came to spend the winter in Jacksonville, Florida in the hopes that Mary’s health would improve. Although she never regained her health and died in 1881, Flagler recognized potential for growth and tourism in Florida and went on to devote most of his remaining years to developing the area. Flagler was especially taken with St. Augustine after an 1883 trip to the area with his second wife, Ida Alice. He returned to St. Augustine within two years to commence construction on the Ponce de Leon and purchase the Jacksonville, St. Augustine, & Halifax Railroad. From these projects, Flagler established the Florida East Coast Railway.
Over the next several years, Flagler continued to purchase smaller, local railroads along the east coast of Florida and connect them to create a railway system unlike any Florida had yet seen, which would span from Jacksonville down into Key West. Other hotels were constructed along the line after the Ponce de Leon, creating a string of hotels that became the Florida East Coast Hotel Company. Around 1899, Flagler set his sights back toward the Jacksonville area and implemented this same pattern at the Beaches.

The Continental Hotel, ca. 1902.
The main objective with this new branch was to reach the docks at Mayport along the St. Johns River, which soon also became home to the company’s coal wharf. The coal was needed to fuel Flagler’s growing railway and hotels. The Jacksonville and Atlantic Railway ran from downtown Jacksonville toward Pablo Beach (now Jacksonville Beach). The Jacksonville, Mayport & Pablo Railway operated from the Mayport Village docks over to Burnside Beach on the oceanfront. Burnside Beach was a short-lived luxury resort complex that was built in conjunction with the JM&P Railway, but is now known as part of the land where Naval Station Mayport resides. These two railways were purchased by the FEC and connected along the oceanfront by 1900 to create the Mayport Branch of the FEC Railway. Another FEC Hotel was opened along this line in Atlantic Beach – the Continental Hotel.

Postcard depicting the Continental Hotel (after it was renamed to the Atlantic Beach Hotel) as viewed from the railway.
The Continental opened in June of 1901. While it still featured luxury accommodations like Flagler’s other Florida resorts, it was simpler in design than hotels like the Ponce de Leon. The hotel featured its own golf course, a detached veranda that wrapped around the hotel for lounging, an 800 foot ocean pier – the Atlantic Beach Pier – for fishing, picturesque drives around the area, and automobiling and racing along the shore.
Stretching along the oceanfront at 447 feet long and 47 feet wide, the wooden hotel provided a grand and palatial figure at the Atlantic Beach seashore. The building was yellow – a specific shade used by the FEC – with green shutters, accommodations for over 200 people, and a dining room that could seat 350 people.
In advertisements for the hotel, the building was described as having an architectural design which was “perfectly balanced and pleasing to the eye” with its symmetry. It was also constructed close to the railway and boasted its own train station along the Mayport Branch.

The station for the Continental Hotel, also known as the Atlantic Beach Station.
Despite all of its advantages, the Continental – opened for both summer and winter seasons – was sold by the FEC in 1913 to the Atlantic Beach Corporation. It was then renamed to the Atlantic Beach Hotel until the building burned down in 1919.

The inside of a brochure for the Continental Hotel after it was renamed to the Atlantic Beach Hotel, which depicts several scenes both inside and around the hotel.
The Mayport Branch continued to operate under the FEC well after the company had sold the hotel. Carrying passengers and cargo to and from the beaches, it remained a staple in local transportation for several years. However, by 1930, the FEC’s interest in the Mayport Branch had and local need for the railway decreased as other methods of transportation improved. Cars were already a regular sight at the beachfront, and in 1931, renovations and an electric drawbridge were completed for Atlantic Boulevard, allowing for greatly increased flow of traffic to the Beaches. The branch ceased operations in October 1932 and marked the end of an ear for the Beaches communities.

Part of a brochure for the Continental Hotel as it reopened for its 1910 season describing the amenities of the hotel and its surroundings.
Flagler never lived to see the end of the FEC in the Beaches area. In 1913, he fell at his home in Palm Beach and died on May 20. His legacy in Florida continues today both through the company and the communities that developed and expanded around the railway.













In 1984, the Beaches Area Historical Society hosted a series of events recognizing the centennial of Jacksonville Beach. Founded in 1884 by the Scull family, Jacksonville Beach was first known as Ruby Beach. William E. and Eleanor Scull were the first family to settle the area, working a post office and general store while living in tents on the beach with their two children, Ruby and Bessie. What began as a small, nearly unpopulated, nineteenth-century outpost on the route between Mayport and St. Augustine eventually grew into the thriving and lively Jacksonville Beach that Jean McCormick and the Beaches Area Historical Society wanted to commemorate with a centennial celebration in 1984.
The celebration kicked off in 1983 when Florida Governor Bob Graham signed a proclamation designating 1984 as “Jacksonville Beaches Area Centennial Year.” From there, the Historical Society – led by Jean McCormick – spearheaded plans to ensure that the centennial celebration of Jacksonville Beach would be a year full of activity and events.




apping up its 40th year by rolling out a new name and logo. Started in 1978 as the Beaches Area Historical Society, the organization has been a staple in the community with the mission “to preserve and share the distinct history and culture of the Beaches area”.
After planes were used during the Great War for air-to-air combat, surveillance, and mail carriers, many U.S. pilots began using their skills to push the limits of aviation technology. Some modified their aircrafts to perform in stunt shows. Others, like Charles Lindberg seized the opportunity to create distance and time records. However, he was neither the only pilot nor the first to make a mark in the aeronautical history books. Jacksonville Beach played host to one famous record breaking pilot, Lt. James H. Doolittle, who set a new transcontinental flight record in 1922.
miles per hour and stayed at an altitude of 3,500 feet.
n 22 hours and 27 minutes.
word of mouth, letters amongst friends, running newspaper articles, as well as networking with other historical preservation groups and city council members. Likewise, the Society became heavily involved in local community activities. The April Opening of the Beaches parade signaled an early turning point for the Society. With a massive community turnout, an unexpected explosion of a nearby buggy during the parade ignited community awareness of the Society. Mr. Charles Cook Howell, Jr. wrote in a small note to Mrs. McCormick stating, “a true Champion has started the society off with a bang! This certainly argues well for the future.”
not stop them from putting one together. They utilized two small spaces in the Ocean State Bank and Beaches Guaranty Bank to display two exhibits “full of Memorabilia” that even included a 100,000 year old mammoth tooth.
appropriately named it Pablo Historical Park after Jacksonville Beach’s previous name. The park eventually became home to five “at risk” structures, items, memorials, and markers representing and celebrating the bygone era of the Beaches Area. However, the addition of the Beaches Museum and History Center in 2006 ushered a new phase of the Society’s role in the community.
Jacksonville Beach. Located on Beach Blvd at the Beaches Museum & History Park, the garden, a Duval County Extension Demonstration Garden, is maintained by Master Gardener volunteers with the purpose of community education in gardening practices.

Orpah Jackson was, and continues to be, an important member of the Beaches community; working as a teacher for 55 years and actively participating in community projects. Born on June 15th, 1920 in Lumpkin, Georgia, her family later moved to a small neighborhood in East Mayport, Florida when she was 6 years old. This move was influenced by her mother’s desire to provide a better education for Orpah and her brother.
In 1946 she moved back to Duval County and began a job as teacher and principal of 19 African American students in Mayport Village. When that school was closed in 1948, she began teaching 2nd grade at School #144 in Jacksonville Beach. Here, Orpah taught a wide range of subjects to her 2nd graders including reading, math, music, and physical education for 20 years.
Orpah was involved with many projects including the coordination of the integrated Vacation Bible School for the local churches, working with Meals on Wheels as a member of Church Women United, providing assistance to the neighborhood through the Donner Community Development Corporation, and serving as the first African American woman in Atlantic Beach to work on the voting Precinct. She currently serves as a member and Treasurer on the Board of the Rhoda L. Martin Cultural Heritage Center, which works to preserve the history of School #144 where her old classroom is on display.

